Red Dog Media

Join our dynamic team at Red Dog Media, where curiosity fuels our journey in building a powerhouse performance paid search marketing company. As a Marketing Specialist, your mission is to dominate the day-to-day opportunities and innovate for tomorrow. You'll be an innovative problem solver, constantly seeking new knowledge to become an expert and leader in the pay-per-click field.

Your Impact:

• Maximize profitability for marketing opportunities while paving the way for future growth and automation.


• Ownership over Profit/Loss for pay-per-click (PPC) marketing campaigns.


• Creation, syndication, and management of pay-per-click campaigns.


• Management of tests and experiments.


• Development and refinement of processes, bidding strategies, documentation, and automation.


• Competitive intelligence research.


• Leveraging statistical techniques to analyze data sets and make predictions and business strategy suggestions.


• Ensuring data integrity.


• Following project management from idea to implementation.

A Day In Your Life: Your day-to-day will fluctuate as we prioritize constant challenges and innovation. You'll refine and create new processes while managing our portfolio through profit maximization.

Who You Are: Our team values diverse experiences over specific qualifications. We prioritize potential and alignment with our core values over prior PPC marketing experience.

If you're:

• A data enthusiast with a knack for solving complex puzzles.


• Analytically minded with strong skills in statistics and algebra.


• Proficient in Microsoft Excel.


• Eager to learn and innovate at a high-performing level.


• Highly autonomous, driving initiatives forward with minimal oversight.


• Thrive in a challenging, competitive industry.


• Perform well under pressure with a sense of urgency.


• Value independent work and enjoy going deep on a subject.

Bonus Skills:

• Experience in pay-per-click marketing.


• Microsoft SQL proficiency.


• Solid knowledge of Google Ads.


• Experience with Google Ads Editor.


• Familiarity with Google Analytics and Microsoft Ads (Bing Ads).


• Knowledge of conversion rate optimization.

In the first 30 days:

• Demonstrate familiarity with basic PPC marketing terminology and concepts.


• Understand the business model and environment of affiliate secondary marketing.


• Provide meaningful contributions to meetings.


• Begin at least one required educational course.

In the first 60 days:

• Provide personal experience and data-driven evidence in meetings.


• Demonstrate familiarity with proprietary technology and Google Ads Editor.


• Complete one educational course.

In the first 90 days:

• Successfully cover weekend shifts with limited oversight.


• Show increased complexity and nuance in work.


• Provide higher-level contributions in meetings.


• Complete a project: create a brand new campaign with a customized landing page.


• Complete two educational courses.

Benefits:

• Group health care insurance – 100% of employee premium paid by company.


• Optional dental and vision insurance.


• 401(k) plan with immediate vesting up to 5% match once eligible.


• Unmetered PTO – encouraged to take 3 weeks per year.

Perks:

• Beautiful office space with live plants and floor-to-ceiling windows.


• All hardware and software tools provided.


• Employee development opportunities provided.


• In-office professional chef preparing breakfast and lunch daily.


• Stocked beverages and snacks.


• In-office gym space available.


• Employee appreciation program.


• Team hangouts reimbursement.


• Annual company parties.


• Regular donations to charity.